LIA was commissioned by the agency Ogilvy & Mather New York to create artwork for IBM’s global ‘Smarter Planet’ campaign.
The commission involved creating generative iterations of the campaign’s spherical logo to represent the Western and Eastern hemispheres. LIA developed a system of intricate, fine lines that trace the geography of the planet, creating a complex, algorithmic texture aligned with the campaign’s focus on data.
Generative variations for the Western and Eastern hemispheres.
Detail views of the algorithmic line structures.
Digital application on the IBM website and YouTube channel
Project Details
Year Created: 2010
Medium: Generative Illustration (Processing), Vector Output
Commission
IBM (‘Smarter Planet’ Campaign)
Agency: Ogilvy & Mather New York
