Watches and Wonders is the world’s most prestigious annual watchmaking event, held in Geneva, Switzerland. It serves as a major platform for renowned luxury brands to showcase their latest creations, attracting industry leaders, collectors, and journalists from around the globe.
For the 2025 edition, LIA was commissioned by the Parisian agency HELMUT to create a unique, site-specific digital art installation for an exclusive dining experience. In collaboration with celebrated chef Danny Khezzar, a 45-minute generative animation was projected directly onto the dining table for an intimate group of eight guests.
The minimalist, continuous animation transformed the table into a dynamic canvas of light, creating a bespoke, immersive environment that evolved in harmony with the culinary presentation.
Excerpt from the 45-minute generative animation.
Project Credits
Event: Watches & Wonders, Geneva 2025
Artist: LIA
Chef: Danny Khezzar
Agency: HELMUT Agency & Production, Paris
Event Photography: Courtesy of Chef Danny Khezzar